that is why he has these tail mary's trying to get bruce springsteen and in ohio and iowa, trying to a kid young people up to vote for him. these are not college kids. thousands are coming out on college campuses. the mtv ws swayed. nike said, you won't have any hard-hitting journalistic questions. will these tactics work? they do, but not to the same degree they did in 2008. gerri: the question is all about whether young people go and vote at the end of the day. something that i think is really important. this new ad with a young girl. she is an actress and a hit series called girls. i want you to listen to this. it's pretty provotive. >> your first time should not be with just anybody. you want to do it with a great guy. is to be with a guy with beautiful, someone who really cares about and understands women. >> my first time voting, it was -- gerri: really? what do you make of this? part of the problem with this for me is that it is yet more evidence that the president is not being presidential. the campaign has to go along with this. it's out there. it is kind of atrocious. >> it